A Global Movement for Women & Non-Binary Artists Makes Its African Debut at ARMC 2025
ARMC is proud to welcome Lady of the House to South Africa as the international platform officially expands its reach to the continent, with Money Badoo stepping in as the brand’s first ambassador for the region.
For Laila McKenzie, founder of Lady of the House, the expansion into South Africa is both a natural evolution and a mission fulfilled.
“We’re beyond excited to expand into South Africa with Money Badoo at the helm. The energy, talent, and cultural innovation coming out of this region is undeniable. It’s time the global industry gave it the platform it deserves.”
Founded by Laila McKenzie in the UK in 2021, Lady of the House began as a groundbreaking book honouring 150 women shaping the global dance music scene. In just a few short years, it has grown into a multi-dimensional force, encompassing a record label, educational initiatives, cultural events, and global collaborations. With a mission rooted in empowerment, inclusion, and innovation, the platform has become a catalyst for change in electronic music. Now, that wave is coming to South Africa.
South Africa Joins the Global Lady of the House Network
Following its expansion into Latin America in 2024, Lady of the House now turns its focus to the African continent, officially launching in Johannesburg this May. At the forefront of this momentous chapter is none other than Money Badoo, who joins the movement not only as Lady of the House’s first South African ambassador, but also as their first local artist signed to the label. Known for her authentic sound, bold lyricism, and genre-defying approach, she represents the vibrant spirit of South Africa’s next generation of music leaders.
“Being part of Lady of the House means standing on the shoulders of giants while carving space for the next wave of greatness,” says Badoo. “South Africa is rich with raw talent and deep stories – this is about making sure the world hears them, and hears them loud.”
Her debut release under the Lady of the House label is set to drop soon, bringing her unique sound to both South African and international stages.
Lady of the House x ARMC 2025: A Milestone Panel
To mark this historic launch, Lady of the House will host a special panel at the Africa Rising Music Conference, under the banner “Elevating Women & Non-Binary Artists in South Africa’s Dance Music Scene”, featuring Money Badoo, industry leaders, and emerging voices.
The panel will tackle urgent questions around representation, creative entrepreneurship, and building sustainable careers in music, especially for historically underrepresented voices. Attendees can expect candid dialogue, visionary insights, and a celebration of South African innovation in sound and culture.
The Lineup: Local Powerhouses Making Waves
Alongside Money Badoo, the panel will feature three powerhouse voices from South Africa’s creative scene:
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Gigi Lamayne – Award-winning rapper, singer, poet, and activist whose lyrical brilliance and stage presence have won her international acclaim.
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Namakau Star – A genre-blending artist and founder of 7th Mantra, using music, wellness, and storytelling to craft healing experiences.
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Shamiso – Shamiso is a bold, unapologetic Afro-Tech and Afro-House DJ and curator, pushing the boundaries of African Electronic Music with a sound rooted in indigenous rhythms, and an artistic vision that includes fashion and beauty.
What This Means for South Africa’s Music Future
Lady of the House’s presence at ARMC 2025 is more than just a launch, it’s a statement. It signals the beginning of deeper collaboration between South African creatives and a global network of music professionals who are committed to equity and empowerment.
With various activations planned across the country throughout 2025 the Lady of the House movement is poised to amplify local talent and foster sustainable industry change. There’s a lot to be excited about!
