Our conference programme will provide insights, expertise, and innovative thinking on the two-way exchange between Africa and the world – always in a way that prioritises both independence and creativity.


The Africa Rising Music Conference (ARMC) 2024, scheduled in Johannesburg, is designed to be a revolutionary platform focused on female leadership, artist & executive exchange.

On the 28th and 29th of May at the Hallmark Hotel, we foster a dynamic environment for the discovery of new talent and catalyse meaningful change.

With a special emphasis on the United Kingdom and Zimbabwe in 2024, we are committed to building bridges between markets.

Join us as create unparalleled opportunities for growth and collaboration.



Creative Lead


Program & Partnerships


Project Lead


Production Lead



Communications Lead

This year, we were honored to host an eclectic group of delegates and artists from our focus territories, Germany and Zambia.

These dedicated individuals journeyed to South Africa, bound by a common objective: to build understanding, establish contacts, and facilitate discovery.

This energetic gathering served as a catalyst for stakeholders worldwide, fostering a deeper understanding and forging new connections between the African music industry and the global arena.

We extend an invitation for you to join us as we continue this enriching journey of music exploration, collaboration, and bridge-building.

“We support the Africa Rising Music Conference delegation to connect professionals from Berlin’s music industry with global music industry leaders, promote collaboration, and create positive change through music. This conference provides a unique opportunity for individuals and organizations from South Africa and Berlin to exchange ideas and insights, and foster meaningful collaborations that can help promote the vibrant and diverse music scene in both regions.“

Tim Joppien, Berlin Music Commission
International Project Manager (Germany)

“Our recent expansion with a new office in South Africa is a testament to our commitment to being active in the region and fostering growth in the African music industry,“

Sebastian Spring, Mint Digital Services
Head of Administration (Switzerland)

“ARMC is a different kind of conference, something I’ve never seen before!”

Ralph Boege, Paradise Worldwide
Managing Director (Germany)

“What began as an intimate event at JoBurg Theatre has evolved into a 2 day event with the most influential stakeholders engaging with Internationals that’s increased in diversity International Executive exchange over the past 3 years. ARMC have their sights firmly fixated on being the most important, necessary Conference on the African continent.”

Tumi Mogapi, Women in Music South Africa
Chapter Chair (South Africa)

“There is genuinely magic here”

Nick DeCosemo, Mixmag
Global Editorial Director (United Kingdom)

“ARMC provided the perfect blend of inspiring insight & musical exchange. With talks from leading thinkers followed by ‘the big fat cherry on the cake’ Bushfire Festival”

Bas Reeders
The Dutch Music Export (The Netherlands)

“Millions of listeners across Africa, the UK, and Canada use Audiomack every day, we look forward to working with ARMC to further knowledge exchange & work towards strengthening the entire streaming ecosystem in Africa.”

Jade Kelly Wilson
Audiomack Ambassador (South Africa)

“Unmatchable Energy”

Eddie Hatitye, Music In Africa
Director (South Africa)

“ARMC was an incredible experience, as an industry professional but more importantly, as a fan of music. The knowledge and information exchange was beyond invaluable and as a result, we built bridges from New York to Johannesburg and everywhere in between. Can’t wait for next year!”

Julio Galvez
Paradise Worldwide (New York, US)

“The gratitude received for creating a platform to connect and create exchange between artists and executives; between Africa and the World, all in the name of independence was the biggest win for me. This is ARMC!”

Leonie Junge
Paradise Worldwide (Berlin, Germany)