Jägermeister has just announced the return of Global Pass 2.0 featuring genre bending artist Money Badoo. Global Pass is Jägermeister’s groundbreaking initiative that spotlights emerging South African talent on the global stage. Presented through a strategic collaboration with Africa Rising Music Conference, the program continues to build bridges between African and international music ecosystems.
In this second edition of Global Pass, Money Badoo, who has recently performed at Africa Rising Music Conference, MTN Bushfire and the Cotton Fest main stage, is now set to electrify Reeperbahn Festival in Hamburg, Germany (17–20 September 2025) as both a speaker and performer.
Reeperbahn Festival is Europe’s largest showcasing festival, attracting industry professionals, music enthusiasts, and artists worldwide. As a prominent platform, it provides unparalleled opportunities for artists to gain international recognition and is renowned for spotlighting emerging talent — with artists such as Ed Sheeran and Bon Iver performing here before their global breakthroughs.
“Jägermeister Global Pass is more than a performance opportunity — it’s a bridge between continents, cultures, and creative communities. We’re thrilled to have an artist as bold and authentic as Money Badoo represent the next wave of African talent,” – Ephraim Manana, Jägermeister Team.
To celebrate this milestone, Money Badoo has launched a brand-new single, Only 1, in honor of Global Pass 2.0. The track can be streamed here.
The Jägermeister Global Pass 2.0 marks Money Badoo’s first international trip. In addition to performing at Reeperbahn Festival, she will also be collaborating with German artists in studio sessions, working on her upcoming EP release through Paradise Sound System, and creating exclusive content throughout the journey for fans to follow across her social platforms.
“This moment is about showing what South African artists can bring to the global stage. I’ve always known my voice had purpose, and this is just the beginning,” – Money Badoo.
With Global Pass 2.0, Money Badoo will take center stage, showcasing her unique sound and style to a broader audience. By empowering emerging talent, Jägermeister and Africa Rising Music Conference aim to facilitate collaborations, expand networks, and inspire a new generation of artists, music lovers and industry professionals.
