attend armc




28 – 29 May 2024, Hallmark Hotel, 54 Siemert Rd, New Doornfontein, Johannesburg, 2094


Our conference programme will provide insights, expertise, and innovative thinking on the two-way exchange between Africa and the world – always in a way that prioritises both independence and creativity.

about armc

Female led & executive-focused conference promises to be a game-changer for African music.

A groundbreaking music conference is set to take place in Johannesburg in May 2024 and is on track to revolutionize the development of the African music industry, both within the continent and internationally.

This years edition Africa Rising Music Conference (ARMC) will be held in Johannesburg at the Hallmark Hotel on the 28th and 29th of May 2024. Attendance for this exclusive conference is limited and will be by invitation with a select number of public tickets available.

We are exited to announce that our focus territory for this year is GSA (Germany | Swizerland | Austria)!

Building on the success of #ARMC23, this years conference promises to be even more impactful.

With a focus on the GSA region (Germany, Austria, Switzerland), ARMC will continue to empower and enable South African-based executives to successfully move into the international space, while also providing valuable insights and connections for international stakeholders looking to work and understand the African market.

As a female-led and executive-focused conference, ARMC is set to be a game-changer for the African music industry.

The conference will take place on May 28-29, 2024, at the Hallmark Hotel in Johannesburg, with attendance limited to invited guests and a limited number of public tickets available, so make sure to get your ticket now!

What went down 2023! – With Delegates and Artists from the Focus territory the Netherlands, as well as Austria, Italy and Germany coming all the way to South Africa to expand into the international market and provide insights for international stakeholders looking to understand and build bridges between the African music industry and Europe.

“ARMC is a different kind of conference, something I’ve never seen before!”

Ralph Boege, Paradise Worldwide
Managing Director (Germany)

“What began as an intimate event at JoBurg Theatre has evolved into a 2 day event with the most influential stakeholders engaging with Internationals that’s increased in diversity International Executive exchange over the past 3 years. ARMC have their sights firmly fixated on being the most important, necessary Conference on the African continent.”

Tumi Mogapi, Women in Music South Africa
Chapter Chair (South Africa)

“There is genuinely magic here”

Nick DeCosemo, Mixmag
Global Editorial Director (United Kingdom)

“ARMC provided the perfect blend of inspiring insight & musical exchange. With talks from leading thinkers followed by ‘the big fat cherry on the cake’ Bushfire Festival”

Bas Reeders
The Dutch Music Export (The Netherlands)

“Millions of listeners across Africa, the UK, and Canada use Audiomack every day, we look forward to working with ARMC to further knowledge exchange & work towards strengthening the entire streaming ecosystem in Africa.”

Jade Kelly Wilson
Audiomack Ambassador (South Africa)

“Unmatchable Energy”

Eddie Hatitye, Music In Africa
Director (South Africa)

“ARMC was an incredible experience, as an industry professional but more importantly, as a fan of music. The knowledge and information exchange was beyond invaluable and as a result, we built bridges from New York to Johannesburg and everywhere in between. Can’t wait for next year!”

Julio Galvez
Paradise Worldwide (New York, US)

“The gratitude received for creating a platform to connect and create exchange between artists and executives; between Africa and the World, all in the name of independence was the biggest win for me. This is ARMC!”

Leonie Junge
Paradise Worldwide (Berlin, Germany)


Hallmark House Hotel is found in the heart of South Africa’s pulsing metropolis on the doorstep of the bustling Maboneng District in Johannesburg. Owned and operated by the conglomerate of Steyn Entertainment, the same team that is behind the Rocking The Daisies Music Festival. The 66-meter-high modular Modernist structure was originally designed in the early 1970’s to house a growing diamond-polishing industry, before being repurposed and designed by renowned Ghanian design David Ajaye. Known for its artistic flair, the hotel reopened its Rooftop venue and The Marabi Club in May 2021, along with new artwork and upgrades throughout the building, making it the perfect home for ARMC.

As space is limited at The Hallmark House, please see other recommended hotels nearby and contact us for preferential rates.