attend armc
WHEN AND WHERE
28 – 29 May 2024, Hallmark Hotel, 54 Siemert Rd, New Doornfontein, Johannesburg, 2094

about armc
Female led & executive-focused conference promises to be a game-changer for African music.
A groundbreaking music conference is set to take place in Johannesburg in May 2024 and is on track to revolutionize the development of the African music industry, both within the continent and internationally.
This years edition Africa Rising Music Conference (ARMC) will be held in Johannesburg at the Hallmark Hotel on the 28th and 29th of May 2024. Attendance for this exclusive conference is limited and will be by invitation with a select number of public tickets available.
We are exited to announce that our focus territory for this year is GSA (Germany | Swizerland | Austria)!
Building on the success of #ARMC23, this years conference promises to be even more impactful.
With a focus on the GSA region (Germany, Austria, Switzerland), ARMC will continue to empower and enable South African-based executives to successfully move into the international space, while also providing valuable insights and connections for international stakeholders looking to work and understand the African market.
As a female-led and executive-focused conference, ARMC is set to be a game-changer for the African music industry.
The conference will take place on May 28-29, 2024, at the Hallmark Hotel in Johannesburg, with attendance limited to invited guests and a limited number of public tickets available, so make sure to get your ticket now!

What went down 2023! – With Delegates and Artists from the Focus territory the Netherlands, as well as Austria, Italy and Germany coming all the way to South Africa to expand into the international market and provide insights for international stakeholders looking to understand and build bridges between the African music industry and Europe.
OUR VENUE
Hallmark House Hotel is found in the heart of South Africa’s pulsing metropolis on the doorstep of the bustling Maboneng District in Johannesburg. Owned and operated by the conglomerate of Steyn Entertainment, the same team that is behind the Rocking The Daisies Music Festival. The 66-meter-high modular Modernist structure was originally designed in the early 1970’s to house a growing diamond-polishing industry, before being repurposed and designed by renowned Ghanian design David Ajaye. Known for its artistic flair, the hotel reopened its Rooftop venue and The Marabi Club in May 2021, along with new artwork and upgrades throughout the building, making it the perfect home for ARMC.
As space is limited at The Hallmark House, please see other recommended hotels nearby and contact us for preferential rates.
