attend armc




23 – 24 May 2023, Hallmark Hotel, 54 Siemert Rd, New Doornfontein, Johannesburg, 2094


Our conference programme will provide insights, expertise, and innovative thinking on the two-way exchange between Africa and the world – always in a way that prioritises both independence and creativity.

about armc

Female led & executive-focused conference promises to be a game-changer for African music.

A new kind of music conference will be launched in Johannesburg in May 2023 and is on track to revolutionize the development of the African music industry, both within the continent and internationally.

This years edition Africa Rising Music Conference (ARMC) will be held in Johannesburg at the Hallmark Hotel on the 23rd and 24th of May 2023. Attendance for this exclusive conference is limited and will be by invitation with a select number of public tickets available.

We are excited to announce our focus territory for next year being the GSA (Germany | Swizerland | Austria)!
Our official delegation will be announced over the coming months.

In 2022 we launched Africa Rising Music Conference for the first time in a two day conference edition!

With Delegates and Artists from the Netherlands, Austria, Italy and Germany coming all the way to South Africa the aim of ARMC’s highly focused program was to empower and enable South African-based executives to successfully move into the international space as well as providing valuable insights and connections for international stakeholders looking to work and understand the African market or for those currently working in the territory from a distance.

“I encourage a lot of people to come to conference like this because it is the time for Africa now. They are opening the door for a person that is willing to wait build this industry.

We need to start building systems that is going to exist beyond our time.”

-SlikourOnLife on Morvite Monday, South Africa

#ARMC 22 themes: 

  • Women’s Voices: Amplifying them in the Music Business
  • Building Bridges: Exchange between Africa & the World
  • Independent Africa: Developing, Understanding and Creating new opportunities

“ARMC is a different kind of conference, something I’ve never seen before!”

Ralph Boege, Paradise Worldwide
Managing Director (Germany)

“What began as an intimate event at JoBurg Theatre has evolved into a 2 day event with the most influential stakeholders engaging with Internationals that’s increased in diversity International Executive exchange over the past 3 years. ARMC have their sights firmly fixated on being the most important, necessary Conference on the African continent.”

Tumi Mogapi, Women in Music South Africa
Chapter Chair (South Africa)

“There is genuinely magic here”

Nick DeCosemo, Mixmag
Global Editorial Director (United Kingdom)

“ARMC provided the perfect blend of inspiring insight & musical exchange. With talks from leading thinkers followed by ‘the big fat cherry on the cake’ Bushfire Festival”

Bas Reeders
The Dutch Music Export (The Netherlands)

“Millions of listeners across Africa, the UK, and Canada use Audiomack every day, we look forward to working with ARMC to further knowledge exchange & work towards strengthening the entire streaming ecosystem in Africa.”

Jade Kelly Wilson
Audiomack Ambassador (South Africa)

“Unmatchable Energy”

Eddie Hatitye, Music In Africa
Director (South Africa)

“ARMC was an incredible experience, as an industry professional but more importantly, as a fan of music. The knowledge and information exchange was beyond invaluable and as a result, we built bridges from New York to Johannesburg and everywhere in between. Can’t wait for next year!”

Julio Galvez
Paradise Worldwide (New York, US)

“The gratitude received for creating a platform to connect and create exchange between artists and executives; between Africa and the World, all in the name of independence was the biggest win for me. This is ARMC!”

Leonie Junge
Paradise Worldwide (Berlin, Germany)

“ARMC was really great initiative and learning experience to be a part of. As a team member of Paradise Worldwide, it was encouraging to hear the voices of industry leading African executives, artists and labels developing a conversation around the growth of the African Music industry.
It highlighted how we can help connect the international music market with African countries to help develop sustainable and systematic growth from grass-roots level artists all the way up to the top end of the music business in Africa and around the world.”

Mike Kelly
Paradise Worldwide (Berlin, Germany)


Hallmark House Hotel is found in the heart of South Africa’s pulsing metropolis on the doorstep of the bustling Maboneng District in Johannesburg. Owned and operated by the conglomerate of Steyn Entertainment, the same team that is behind the Rocking The Daisies Music Festival. The 66-meter-high modular Modernist structure was originally designed in the early 1970’s to house a growing diamond-polishing industry, before being repurposed and designed by renowned Ghanian design David Ajaye. Known for its artistic flair, the hotel reopened its Rooftop venue and The Marabi Club in May 2021, along with new artwork and upgrades throughout the building, making it the perfect home for ARMC.

As space is limited at The Hallmark House, please see other recommended hotels nearby and contact us for preferential rates.