attend armc




23 – 24 May 2023, Hallmark Hotel, 54 Siemert Rd, New Doornfontein, Johannesburg, 2094


Our conference programme will provide insights, expertise, and innovative thinking on the two-way exchange between Africa and the world – always in a way that prioritises both independence and creativity.

about armc

New, female led, executive-focused conference promises to be a game-changer for African music.

A new kind of music conference will be launched in Johannesburg in May 2023 and is on track to revolutionize the development of the African music industry, both within the continent and internationally.

This years edition Africa Rising Music Conference (ARMC) will be held in Johannesburg at the Hallmark Hotel on the 23rd and 24th of May 2023. Attendance for this exclusive conference is limited and will be by invitation with a select number of public tickets available.

With the focused territory being The Netherlands, our International showcasing partner is The Dutch Music Export.

The aim of ARMC’s highly focused program is to empower and enable South African-based executives to successfully move into the international space as well as providing valuable insights and connections for international stakeholders looking to work and understand the African market or for those currently working in the territory from a distance. 

ARMC 22 themes: 

  • Women’s Voices: Amplifying them in the Music Business
  • Building Bridges: Exchange between Africa & the World
  • Independent Africa: Developing, Understanding and Creating new opportunities


Hallmark House Hotel is found in the heart of South Africa’s pulsing metropolis on the doorstep of the bustling Maboneng District in Johannesburg. Owned and operated by the conglomerate of Steyn Entertainment, the same team that is behind the Rocking The Daisies Music Festival. The 66-meter-high modular Modernist structure was originally designed in the early 1970’s to house a growing diamond-polishing industry, before being repurposed and designed by renowned Ghanian design David Ajaye. Known for its artistic flair, the hotel reopened its Rooftop venue and The Marabi Club in May 2021, along with new artwork and upgrades throughout the building, making it the perfect home for ARMC.

As space is limited at The Hallmark House, please see other recommended hotels nearby and contact us for preferential rates.